Mission accomplished

The launch of CGTbyPMA’s newest program, Immersion Academy, introduced talented young people to careers in our industry. The event drew close to 70 college students and about two dozen speakers (not to mention our event staff and volunteers) to Dallas for two days of learning and networking. 

Immersion Academy is designed to connect students outside of traditional ag programs—in STEM disciplines, marketing, and business management—to potential careers in the fresh produce and floral industry. 

Following an opening reception, the event kicked off with a presentation by Bruce Taylor of Taylor Farms that gave students an overview of the industry from field to shelf to table, and showed them career opportunities throughout the supply chain. From there, students attended breakout sessions according to their areas of study, where they learned about different job descriptions and heard about day-to-day responsibilities from panelists.  

Then, participants learned interviewing strategies from Kristen Reid of MIXTEC Group and gained advice from Diane Huth about developing their own personal brands to catch the eyes of potential employers. The day culminated in a series of “speed interviewing” meetings that matched students with hiring managers from participating companies. Closing speaker Kevin Wright inspired the audience to kickstart their careers in the industry.  

We thank the participants, speakers and volunteers who made the first Immersion Academy a success. Stay tuned here for information about the 2018 event.

About Center for Growing Talent by PMA

We’re a nonprofit organization established by the Produce Marketing Association and business leaders in the fresh produce industry. Our mission is to attract, develop and retain talent for the global produce industry. We create programs, resources and events for college students, young professionals, emerging leaders and executives working in all aspects of our industry. Learn more about Center for Growing Talent by PMA, and about the Produce Marketing Association.