2020 Schedule

Sunday, April 26, 2020

9:00 a.m. – 2:00 p.m. Optional Activity
Explore the famous San Antonio River Walk
Transportation will be provided. Buses depart from front of the hotel, running continuous service between the Hyatt, The Alamo, The Riverwalk and Pearl
*No pre-registration required, event badge needed
11:00 a.m. – 6:00 p.m.
Registration Open
4:00 p.m. – 5:00 p.m. Optional Session: #IAmRemarkable

#IAmRemarkable, Google’s in-house program for helping women overcome traditional gender and cultural biases, was so successful, they decided to share it with the world. The program, experienced by more than 100,000 women around the world, seeks to help women – and other marginalized groups – improve their ability to self-promote, to challenge limiting or negative perceptions, and to understand and operate from the knowledge that “it’s not ‘bragging’ if it’s a fact.” The program couldn’t be more valuable – because studies show that men are promoted on the job based on their perceived abilities, while women are promoted based on what they’ve done. Combined with the fact that women are culturally discouraged from talking about their accomplishments and talents, and it can be difficult for women to move up in their careers and be taken seriously in positions of power. In this #IamRemarkable workshop and safe space, Laurie Ann Ulrich, a certified #IAmRemarkable Facilitator, will share confidence-building techniques and take you through a series of exercises designed to help you flex your self-promotional muscles – becoming more at ease telling anyone “I Am Remarkable!”


Laurie Ulrich, Learning Experience Designer, Produce Marketing Association
5:00 p.m. – 8:30 p.m. Strolling Dinner Reception and Networking Activity
Pack some bright colors with those jeans! We are planning a Fiesta!

Monday, April 27, 2020

7:00 a.m. - 8:25 a.m. Registration Open
7:30 a.m. – 8:25 a.m. Networking Breakfast and Professional Photography
8:30 a.m. – 9:30 a.m. The SEAT of Success; How Top Performers Never Settle for the Balcony

Successful people know what it takes to perform at the highest level. Marilyn Sherman shares those strategies in this keynote that will help you get out of the balcony, move right through general admission and get to the front-row. Whether you define front-row as hitting sales goals, achieving peak performance, or managing a team through a tough acquisition, Marilyn can help you achieve it. Marilyn will cover the four ingredients needed for peak performance:
  • How to Re-define what Success looks like
  • How to Have Focused Energy toward long-term vision
  • How to adopt a winning Attitude to increase opportunities
  • Have Tenacity to tackle adversity and obstacles
Think of Marilyn as a high-energy usher illuminating the path for others to get their own Front-Row SEAT to Success. 

Marilyn Sherman
9:30 a.m. – 9:45 a.m.
Transition Break
9:45 a.m. – 10:45 a.m. Concurrent Workshops

Managing Change Like a Volunteer Instead of a Victim or Vacationer

Change is a constant in our industry; if you aren’t currently dealing with change in your organization, you’re probably about to!  When change comes, will you be a Victim, a Vacationer or a Volunteer? Marilyn Sherman will outline these typical responses to change and what they mean for you and your team. You’ll learn how to adopt the mindset of the Volunteer, becoming resourceful, opportunistic, positive, helpful, open minded and vision-oriented in the face of change. Prior to this session, think about your current situation — so the program can be about your change.

Marilyn Sherman

Creative Conversations: Leveraging Your Strengths as a Woman in Business

The conversation won’t be the only creative aspect of this enlightening, empowering session. Beginning with an inspiring short film that brilliantly depicts the challenges faced by women in work environments defined by and for men, the film culminates in a solution to not just surviving, but thriving in your role as a confident, effective woman. After the film there will be a group discussion on finding your voice, being yourself, and gaining influence in a male-dominated workplace.

Jill Overdorf
10:45 a.m. –11:05 a.m. Refreshment Break
11:05 a.m. –12:15 p.m. Tackling Tough Topics

As you’ve come to expect from sessions at the WFPC, select industry leaders will be there to share their experiences, insights, and ideas – and in this session, they’ll gather to moderate a discussion on the issues that are challenging, taboo, or rarely addressed in a business setting. Do you have a burning question, a difficult workplace situation, or a professional or personal struggle? Bring it to this safe, conversational space, and with empathy and experience, your peers will help you find a solution.
12:15 p.m. –1:45 p.m. Networking Lunch and Professional Photos
1:45 p.m. – 4:00 p.m. Are Your Strengths Holding You Back?

Everything amazing about yourself got you to where you are now. But the very skills and habits that bring you success early in your career can also hold you back from moving to a higher level. Leadership guru Sally Helgesen will share habits to let go in order to reach your full potential. And she will provide proven techniques for shedding behaviors that no longer serve you or may hold you back in the future.

Sally Helgesen
4:00 p.m. – 4:15 p.m. Transition Break
4:15 p.m. – 5:15 p.m. How to Turn Your Fear Into Fuel

Fear is the story we all tell ourselves about what might happen in the future, and that scary “but what if?” list serves only to delay our actions and allow us to decline opportunity. To further complicate things, as speaker Lisa Nichols will explain, sometimes we’re not just afraid of failing, we’re also afraid of succeeding! Happily, once you understand your fear, you can deal with it – and Lisa will help you identify and confront it, take control of it, and use it to design a new reality. She’ll also give you tools and tips for managing fear in small, incremental steps until it no longer holds you back.

Lisa Nichols
5:15 p.m. – 5:30 p.m. Closing Remarks
5:30 p.m. – 7:00 p.m. Happy Hour and a Half
Join us poolside to build your network while creating fun memories.
7:00 p.m. –8:00 p.m. Advice Corner: One-on-One Dialogue

Women have the power, the opportunity, and, dare we say, the responsibility to connect and support each other in our industry. During this optional evening session, experienced executives will offer coaching to emerging professionals seeking advice in specific areas. The one-on-one format will allow participants to engage in frank, honest dialogue about their challenges and opportunities.

If It's Tuesday, Feedback Must Be a Good Thing

From Radical Candor to Crucial Conversations to the Feedback Fallacy, it feels impossible to keep up with the latest thinking about how to give (and receive) feedback. In this session, we’ll focus on the timeless strategies that won’t go out of style next week. We’ll dive into the typical dynamics of feedback and the neuroscience that causes us to resist it. Wrapped around this conversation will be a new way of perceiving feedback as the gift that it truly is. Participants will gain actionable skills they can put into practice immediately in their workplace and personal relationships.

Wendy McManus

Tuesday, April 28, 2020

6:00 a.m. 6:45 a.m. Sunrise Fitness: Goat Yoga

Experience the hottest trend in yoga today!
*This is an outdoor activity. Please dress in layers, and well worn athletic wear
7:00 a.m. 8:15 a.m.
Networking Breakfast
8:15 a.m. – 9:15 a.m. Own Your Story, Own Your Success

Our industry is built on relationships, and success for both individuals and businesses relies on making strong connections. What’s the secret to creating powerful connections? Strategic storytelling. Storytelling is a marketing buzzword today, but speaker Kindra Hall breaks the concept into steps you can take to leverage the irresistible power of your personal narrative. She’ll give you a blueprint to help you identify your unique story, craft it in a memorable way, learn how to share it and feel good about doing so, and understand how you can use your story to advance your career.

Kindra Hall
9:15 a.m. - 9:45 a.m. Networking Break
9:45 a.m. – 11:00 a.m. Experience Exchange: Search, Share, Support, Solve.

Mindfully curated conversations designed to engage, energize and inspire the leader in us all. A hand-selected facilitator will keep discussions focused, but the dialogue is entirely up to you. Come prepared to share your viewpoints on hot, timely topics. Learn from colleagues new and dear in a setting designed to promote worthwhile conversation that satisfies.
11:00 a.m. - 11:15 a.m. Transition Break
11:15 a.m. - 12:15 p.m. Intentional Culture: Build it together or leave it to chance.

A notable difference between thriving teams and those that struggle is their commitment to making and keeping agreements. When culture is created intentionally, team members have a clear sense of what they commit to and can expect of each other. This process of making and keeping agreements builds trust and connection, which leads to better business outcomes for the team. It’s deceptively simple, and not always easy to live, but teams that successfully integrate this practice into their daily conversations can be transformed from the inside out.

Wendy McManus

Making 24/7 Work for You. Again.

The global marketplace has always been complex and high-pressure. The fact that it’s 24/7 isn’t new, either. But the rules of success shift constantly, defining (and redefining) what organizations expect from their leaders. Sally paints a comprehensive, easy-to-understand picture of the forces reshaping the global environment and shows how these intersecting trends are transforming organizations. And she offers clear and actionable ways for you to use these insights to position yourself as a strategic leader.

Sally Helgesen
12:15 p.m. - 12:30 p.m. Transition Break
12:30 p.m. – 1:30 p.m. Purpose Discovery: The importance of starting all endeavors from a place of purpose and necessity to the world around us. 

Purpose is fuel and you need more of it to be at your most effective and most fulfilled. This high-powered, inspirational adventure aims to awaken a renewed and redefined sense of purpose in you. You'll discover what purpose is and is not, how to prioritize true purpose for greater productivity, and how being in the center of purpose broadens your influence. This transformative experience will show you what it looks like to fully embrace one’s unique purpose, unlock potential, and unleash powerful momentum to propel you forward - in life and business.

Jade Simmons
1:30 p.m. Conference Adjourned