Board of Directors

Marty Craner

Chair

President, B&C Fresh Sales

Chris Cervini

Chair Elect

President, Lakeside Produce

Leonard Batti

Immediate Past Chair

Vice President, Taylor Farms

Aribel Beck

Secretary/Treasurer

CFO/VP of Shared Services, Naturipe Farms, LLC.

Juan Alarcon

CEO, Fyffes N.A.

Adam Almond

Category Leader, Produce, Amazon Fresh

Doug Bohr

Executive Director, CGT and SVP, PMA

Cathy Burns

CEO, Produce Marketing Association

Jerry Butt

President/CEO, MIXTEC Group

Marnie Dalton

Faculty, CSU Chico, Department of Ag

Gabriela D'Arrigo

Vice President of Marketing & Communications, D'Arrigo Bros. Co. of New York

Jacomien de Klerk

General Manager , Citrus Academy

Marta Maria Garcia

General Manager/Owner, Designer Cut Flowers

Don Goforth

Director of Sales and Marketing, Family Tree Farms

Mark Greenberg

President & CEO, Capespan NA

Jim Hancock

Sr. Merchant Manager, Sam's Club Produce, Sam’s Club

Kat Hulstrand

Vice President of Sales, Central U.S, Wonderful Sales

Janet Mahoney

Principal Consultant, The Willett Circle Consulting

Nicolas Moller

Vice Chairman, Hortifrut SA

Mark Munger

Vice President, Sales & Marketing, 4Earth Farms

Howard Nager

Loretta Radanovic

VP, CFO + Treasurer, Four Seasons

Dave Rhodes

Retail Promotion Director - Northeast, Idaho Potato Commission

David Smith

President, Chief Marketing Officer, The Oppenheimer Group

Victor Smith

CEO-Owner, JV Smith Companies

Louie Tenazas

LeighAnne Thomsen

Account Manager, Fresh Sales & Marketing, Calavo