2019-2020 Board of Directors

Marty Craner
Chair
President, B&C Fresh Sales

Chris Cervini
Chair Elect
President, Lakeside Produce

Leonard Batti
Immediate Past Chair
Vice President, Taylor Farms

Aribel Beck
Secretary/Treasurer
CFO/VP of Shared Services, Naturipe Farms, LLC.

Kat Corden Hulstrand
Vice Chair
Vice President of Sales, Central U.S, Wonderful Sales

David Smith
Vice Chair
President, Chief Marketing Officer, The Oppenheimer Group

Juan Alarcon
CEO, Fyffes N.A.

Adam Almond
Category Leader, Produce, Amazon Fresh

Doug Bohr
Executive Director, CGT and SVP, PMA

Cathy Burns
CEO, Produce Marketing Association

Jerry Butt
President/CEO, MIXTEC Group

Bill Byland
Vice President, Micky's Minis

Marnie Dalton
Faculty, CSU Chico, Department of Ag

Gabriela D'Arrigo
Vice President of Marketing & Communications, D'Arrigo Bros. Co. of New York

Jacomien de Klerk
General Manager , Citrus Academy

Marta Maria Garcia
General Manager/Owner, Designer Cut Flowers

Don Goforth
Director of Sales and Marketing, Family Tree Farms

Mark Greenberg
President & CEO, Capespan NA

Jim Hancock
VP/DMM, Sam's Club Produce, Sam’s Club

Rick Harris
Sr. Director of Category Management, Amerifresh/Snoboy

Michael Hollister
VP Corporate HR, Driscoll's

Mark Munger
Vice President, Sales & Marketing, 4Earth Farms

Howard Nager
Vice President of Business Development and Marketing, Progressive Produce

John Oxford
President & CEO, L&M

Loretta Radanovic
VP, CFO + Treasurer, Four Seasons

Dave Rhodes
Director of Produce & Floral - Fresh Encounter, Inc.

Kyle Stevens
VP, HEB Produce

Louie Tenazas

LeighAnne Thomsen
Account Manager, Fresh Sales & Marketing, Calavo