Board of Directors

Marty Craner

Chair

President, B&C Fresh Sales

Chris Cervini

Chair Elect

President, Lakeside Produce

Leonard Batti

Immediate Past Chair

Vice President, Taylor Farms

Aribel Beck

Secretary/Treasurer

CFO/VP of Shared Services, Naturipe Farms, LLC.

Kat Corden Hulstrand

Vice Chair

Vice President of Sales, Central U.S, Wonderful Sales

David Smith

Vice Chair

President, Chief Marketing Officer, The Oppenheimer Group

Juan Alarcon

CEO, Fyffes N.A.

Adam Almond

Category Leader, Produce, Amazon Fresh

Doug Bohr

Executive Director, CGT and SVP, PMA

Cathy Burns

CEO, Produce Marketing Association

Jerry Butt

President/CEO, MIXTEC Group

Bill Byland

Vice President, Micky's Minis

Marnie Dalton

Faculty, CSU Chico, Department of Ag

Gabriela D'Arrigo

Vice President of Marketing & Communications, D'Arrigo Bros. Co. of New York

Jacomien de Klerk

General Manager , Citrus Academy

Marta Maria Garcia

General Manager/Owner, Designer Cut Flowers

Don Goforth

Director of Sales and Marketing, Family Tree Farms

Mark Greenberg

President & CEO, Capespan NA

Jim Hancock

VP/DMM, Sam's Club Produce, Sam’s Club

Rick Harris

Sr. Director of Category Management, Amerifresh/Snoboy

Michael Hollister

VP Corporate HR, Driscoll's

Mark Munger

Vice President, Sales & Marketing, 4Earth Farms

Howard Nager

Vice President of Business Development and Marketing, Progressive Produce

John Oxford

President & CEO, L&M

Loretta Radanovic

VP, CFO + Treasurer, Four Seasons

Dave Rhodes

Director of Produce & Floral - Fresh Encounter, Inc.

Kyle Stevens

VP, HEB Produce

Louie Tenazas

LeighAnne Thomsen

Account Manager, Fresh Sales & Marketing, Calavo